Micromax to launch new IN smartphone on 30th July 2021.


After being away for a while, Micromax is ready once again to make a splash in the Indian smartphone market. The company seems to have finally made its mind to bring a new lineup of IN products and has been regularly posting teasers for the past few days now. The first teaser came on 17th July on World Emoji Day asking Micromax fans to decode the phrase hidden in a set of emojis.

The emojis pointed only at one phrase “India Chalega Nonstop” and that was indeed the phrase that was later used by Micromax while posting other teasers. You can check out all the teasers that Micromax India tweeted below:

From the above teasers, it is clear that Micromax will soon announce a pocket-friendly smartphone that everyone can afford. The main highlight of the phone will be the long battery life which is currently the need of an hour. From students attending online video classes to essential service providers like delivery persons working for long shifts all need a smartphone that can last for an entire day without a need to recharge the battery in between and that’s what all the teasers so far are trying to communicate.

This is not all, Micromax has also given further hints at what we can expect from the upcoming phones and has also announced the launch date which is scheduled for 30th July 2021.

The above teasers are focused on issues people regularly face on budget smartphones and as per the teasers, the upcoming IN smartphones which Micromax likes to call #NoHangPhone will fix the lagging issues. This means the phone that will be launched will come with powerful internals for the price segment and if we go by the Geekbench listings of the IN 2b and the IN 2c we know that both these smartphones were spotted equipped with a Unisoc T610 Octa-Core processor which is more or less equal to Mediatek Helio G80 in performance. So, it is just a matter of few days till we get to see the latest budget beast from the house of Micromax but that’s not all.

In a reply to a user on Twitter that asked if it was a new phone launch? Micromax replied with a GIF that read “THERE’S A LOT MORE”. You can check out the tweet below: If I had to guess what other new products will be launched, that would be the IN branded TWS earphones that were recently spotted on BIS.

So, what else do you think is Micromax planning launch on 30th July 2021? Share your expectations in the comments below. 🙂

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