Micromax has started sending media invites for the launch of their new smartphone – IN 1. The teaser in the invite says “India Ka Naya Blockbuster” which means “India’s new blockbuster”. The company will launch the smartphone via a live stream from their website (and most likely YouTube as well). The launch will take place on Friday, 19th of March at noon (12 PM).
Micromax has not teased any other highlights of the smartphone. However, for some guesses. the “blockbuster” in the tagline suggests that the smartphone may be targeted towards entertainment and hence content consumption could be a highlight. We should see a big and good quality display along with nice pair of speakers if that is the case.
Micromax already has a smartphone named “IN 1B“. So, the IN 1 is somehow a step back if we go by logical naming unless the “B” was for a beta. Micromax co-founder hinted in an interview that they are not planning to enter the cheaper smartphone segment and hence I do not think that the IN 1 will be a cheaper device than IN 1B. However, let’s wait and watch how the IN smartphones story unfolds.
Source – Micromax Forums