Micromax has revealed in a tweet that it has partnered with Flipkart to sell its new lineup of smartphones. Micromax is all set to launch a brand new lineup under the “IN Mobiles” branding. What that also tells us is that the smartphones will be online-exclusive, at least in the initial state. The tweet mentions that the phones will be available at Flipkart as “Flipkart Unique” and also via the Micromax website at MicroMaxInfo.com.
The new phones will mark the return of Micromax in the smartphone world. The company once had the crown for being the #1 in terms of phone sales in India. However, when the Chinese companies (Oppo, Vivo, and then Xioami) entered India, Micromax was unable to compete directly either due to lack of resources or being unable to procure components in time to deliver the price-performance ratio that the Chinese companies delivered.
Micromax is likely planning to follow the footsteps of Chinese competitors (Xioami, Realme; etc) by selling online and directly to the end-consumer. The strategy will help the company in eliminating the overheads of the supply chain, logistics, and distributor/retailer margins. That said, we did hear via a tip that the company is also planning to sell the new smartphones at offline stores. We’ll have to wait for more details to unfold, and we’ll keep all of you informed about the latest developments.
“IN Mobiles” by Micromax will be unveiled on the 3rd of November via a LiveStream. You can get the details of Live Stream and the links to watch by following our dedicated page (below). And remember to follow us on social media to get all the news and updates about #InByMicromax.